Hi, I'm Natalie Alaimo
A new way of marketing
I teach women the Freedom Conversion Strategy that allows them to market their business in a way that feels good to them.
If you are ready to trash the 'should do's' and tap into the 'want to's' of marketing I can help!
I've been working online since 2007 and what I know for sure is that the cookie-cutter methods don't work. You don't need to do everything to have successful business.
Real marketing is about sharing your knowledge with people you can help, in a way that suits you and your personality.
How did I get here?
After ditching the corporate gig I headed up the marketing of the family printing business - self appointed in 2006. With zero marketing budget and the need for fast results, I turned to Google and learned about direct response advertising and copywriting. We started sending a regular email newsletter and from that moment our life would never be the same again.
By 2008, we had transitioned completely out of printing and into web design and online marketing. Since then I've been working with women in a wide variety of industries teaching them how to market their business online. I've created and launched over 10 different courses, hosted at least 100 webinars and impacted over thousands of women world wide.
After retiring my courses in 2018, I've been focusing exclusively on Facebook Ads, Email Marketing & bespoke marketing strategies for my coaching clients.
Outside of business and marketing I am;
- Walking Jack (dog) around the block, taxiing Max (son) to school, soccer, swimming or karate or cuddling Dean (husband)
- Drinking either too many coffees or sauvy b's
- Tap dancing, day dreaming about tap dancing or attempting (too many times to count) half marathon training
- Studying a recent course purchase, reading the latest personal development book or binging watching a rom-com
My Values, Marketing & Business Principles
Ease & Flow
"Every woman has the exact love life she wants" - The Wedding Date (movie circa 2004)
Same is true for your business - Every woman has the exact business she wants.
You can choose to have a stressful and overwhelming business. Or like me (and my clients), I choose to have a business that provides for me with ease & flow.
Everyone in your community is a person. Not a number. With every single piece of content you write, video you create or word you speak - you are speaking directly to just one person!
When this is the central theme of your marketing - you can't go wrong.
My big mission is to use business as a vehicle to shift the lives of 1000's of women so they know that they are enough, have value and can stand for themselves.
When women stand in their power it will create a ripple effect impacting the lives of their families, their clients and their communities.
Good marketing is about you sharing content. Great marketing is about being helpful.
When we approach business and specifically marketing with a 'helpful' mentality, we build deep relationships that will fuel our business for the long term.
No one likes a one hit wonder - especially in business. To me, business isn't about making a quick buck or becoming the next 'big thing'. I'm here for the long term.
Business is about building a sustainable foundation that allows you to support your family, make an impact and do the work you were meant to do.
Business Is Personal
Business is people - which makes it personal. Of course we need to have boundaries, t & c's and policies but always remember there are people involved.
Phrases such as "it's not personal, it's business", "it's company policy" and "xyz" don't belong in business. People first is the way.