There’s a big difference between investing a few thousand in ad spend for one launch, and investing enough money to buy a brand new Toyota Corolla each day (yep, one of my clients is spending this daily), or each month.
When your ad spend jumps over the multiple 5 figures, that’s when FB Ad management becomes more hands on than ever:
- Campaign structure and setup is key
- Exploring new and expanded audiences is a must which leads to the need for new and additional copy and creative options
- Creative fatigue occurs quick and optimisations can be shorted lived
- Metrics and correct tracking across the whole funnel is a given - not a nice to have
- For some it means finding a new audiences and tweaking funnel messaging
The simple set and forget approach won’t cut it.
The good news is, there is a way to free yourself from the constant worry and unpredictability of Facebook Ads – It just takes the right support.
“Natalie has been instrumental in helping us to evolve our funnel strategy as our business grows in the e-course space.”
Her passion and knowledge for developing profitable and sustainable growth and knowledge in lead generation are second to none. Nothing is too hard for Natalie, as we see the landscape changing, she always rises to the challenge. Natalie’s ability to provide quality insights from both Facebook and our internal data is second to none. We love working with Natalie!
Three Birds Renovations
When it comes to supporting people with expert ad management and funnel strategy, you can bet I play favourites
I don’t work with e-commerce brands selling physical products.
I specialise in making the most return for course creators, because that’s the work I believe in most.
I take care of every aspect that goes into creating and carrying out your personalised ad strategy that works at scale, so you have the confidence and peace of mind that everything’s running just as it should.
Bespoke Ad Strategy
Together we will agree upon your desired ROI & then I’ll create a customised ad strategy that fits your unique style and strengths to achieve this.
From the moment someone sees your ad, to the moment they decide to buy your course, your funnel has a massive impact on advertising results. I’ll review the entire process & offer recommendations to improve the effectiveness of your advertising campaigns.
Your Pixel is KEY to accurate tracking & results. I’ll conduct an entire funnel pixel audit to make sure it’s collecting meaningful data & make adjustments as required.
CAPI Set Up
In a post iOS14 world, having tracking on both browser side and server side will provide the most accurate results to assist in the optimising of your campaigns. Having this vital data feeding back into Facebook can make a huge difference to your ROI.
Standard Events & Custom Conversion Audit
Your desired ROI can only be achieved with accurate tracking. Using standard events & custom conversions ensures nothing is missed. I’ll conduct an audit to make sure this complex tech is firing smoothly & make adjustments as required.
Audience Selection & Targeting
After researching your ideal client, I’ll use Facebook to create custom audiences & laser target them in your campaigns. Your audiences will include a mixture of cold, warm, custom and lookalike.
Campaign Set Up
Within your Facebook Ads Manager I’ll create & setup your ads. Each month we’ll focus on up to 4 campaigns with multiple ad set & ads in each.
I personally review your campaigns daily to monitor cost per result and ensure we are on track to meet your required ROI.
Campaign Tweaking, Optimisation & Refreshing
Effective Ads are never ‘set and forget’. I’ll tweak, optimise and refresh your ads regularly to ensure your desired ROI is achieved. Regular testing is done to drive down costs while keeping returns high.
Detailed Monthly Reporting
You won’t be in the dark. I’ll be in regular communication via email or Zoom to discuss your campaigns.
Packages start from AUD $5k (ex GST) per month for evergreen campaigns.
Launch Packages (6 week) start from AUD $11k (ex GST)
Click the button below to share some details and see if we’re a great match to work together
*GST of 10% applicable to Australian Businesses Only. Advertising costs are paid directly to Facebook. Ad spend of at least $10k per month required.
“We were really happy with the results of the campaigns and saw a huge uptake in leads and sales for our program thanks to all of Natalie’s efforts”
Prior to working with Natalie, I enjoyed creating my own Facebook Ads, but found the process time-consuming. It took our time away from our business when it was needed the most.
Working with Natalie has been amazing. She was able to support us from the beginning by diving into the strategy of product launch and implementing a campaign that she managed the whole way through. We were really happy with the results of the campaigns and saw a huge uptake in leads and sales for our program thanks to all of Natalie’s efforts, all of which have been crucial to our success.
Marketing & Mindset Coach
Hello, I'm Natalie Alaimo
I’m not what some would call a ‘typical’ FB Ads Manager.
First off, I don’t believe that every course creator should be using ads, because unless you know that your course sells to organic audiences, investing in ads can honestly NOT be the best use of money.
If you’re reading this, I know you’ve already had success selling organically.
When you get to the stage of amplifying your organic success at scale, investing in FB ads is a GREAT move to make.
That’s when Ads allow you to create impact, achieve freedom and unleash your magic at a whole new level.
And when you’re investing multiple five figures into ads each month, you want to make sure your magic is felt *throughout* your future-buyer’s experience — from the moment they come across your ad, to the moment they decide to change their life for the better and invest in your course.
That’s where my second ‘not-your-typical-ad-manager’ trait comes into play…
I don’t follow a ‘one-size-fits-all’ Ad strategy.
Your business and personality plays a big role in the strategy I design for your ads because if those things aren’t aligned, your potential clients will feel it.
That’s why I love using my 13+ years of experience running FB ads and optimising funnels to create ad and funnel strategy that’s bespoke to YOU and that works.
“Natalie and the NAI team rocked and working with them was a breeze. She worked her magic in the background so I didn’t have to worry and could just focus on my zone of genius for my launch!”
Being able to do this was incredibly helpful and just took so much stress and worry off my plate. I ended up welcoming 110 people into my high-ticket program! And with Nat’s help, the FB and IG ads created 1742 new subscribers in my community, 62 sales and $93k revenue.
Speaker, Coach & Founder of Lightworkers Academy
It’s true that Ads are only getting more competitive and expensive, but
My clients see exciting results when they pair their unique magic and impactful courses alongside my expert ad management and funnel strategy
Success comes down to being willing to test, interpreting data correctly, then allocating ad spend in the right areas to get the best results.
Sometimes that means choosing to spend $10 on cost per lead instead of $5, when the $10 lead will actually translate to a purchase.
And sometimes that means making one small change to take CPL from $10 to $6 without impacting sales.
This funnel expertise is what’s helped my clients generate evergreen webinar leads for $0.63, and 50% of sales come from new leads in the first 3 days of open cart.
Want to harness these skills for the management of your Ads?
Get in touch to see whether I’m a fit for your goals.
Keen to run your own ads? Or want to get a taste of our expertise before you commit?
Check out Ad Intensive, our VIP, done-with-you experience that helps creators launch high-converting ad campaigns— fast.
With Ad Intensive, our team will conduct extensive research, develop your strategy, create your ads, and set up all the tech to get your campaigns up and running.
We then hand over the reins so you and your team can manage and optimise your expertly created ads knowing they’ve been set up for success.