Does running your Facebook ads feel about as strategic as kissing a bunch of frogs hoping one of them will turn into a prince?

DIY Facebook and Instagram Ads the right way

Stop throwing money at ads and start getting real ROI for your ad spend with…

The Ads Profit Planner


Facebook Ads Profit Planner

Tried and failed to get the results you need from Facebook and Instagram Ads?

You’re not alone.

Facebook Ads Profit Planner

Facebook Ads are the fairytale digital marketing dream, right?

Pop in some money (get started for just $10) and start bringing in more leads, instantly!

You’ve heard all the promises and seen the results that others are getting.

You know paid ads can help you reach new audiences— which is exactly what you’re here to do, help more people with your offer and make a positive impact on the world.

So, why aren’t they working for you?

Why does it feel like everyone else has been given the keys to the kingdom and you’re left standing at the gate?

Well, here’s the truth…

There are no keys to the kingdom, no magical spell, no simple and easy solution.

  • If you want to reach bigger audiences and convert the new traffic you’ll bring in from Facebook Ads into actual sales, revenue and profit for your business
  • If you don’t want to waste your money or time on ads that don’t work
  • If you truly want to have bigger reach, bigger impact and get your message and your mission out into the word

You need more than an initial budget and a wish upon a star.

You need a plan. You need a strategy.

You need to be clear on your goals so you can make smart choices about where you invest your money and when.


You need the Ads Profit Planner

Facebook and Instagram Ads can be hugely effective tools to help you reach more people, which is perfect if you…

  • Want to have a bigger impact with your offer.
  • Don’t have a big following, email list or a ready engaged audience.
  • OR if you’ve had a few successful launches with the community that knows you, but you’re starting to max out your organic reach.

Which is scary news if you’ve already invested a bunch of time, money and effort into creating ads and you haven’t achieved the results you were hoping for. Or if you’ve had some results but you couldn’t pinpoint why, and replicating them for your next launch feels a bit like lightning striking twice.

So, what comes next?
How can you get your Facebook and Instagram ads making a profit?

Hey, I’m Natalie Alaimo

And I’m here to make sure your paid ads don’t turn into a pumpkin at midnight.

I’ve been helping clients get real returns from Facebook Ads since it first launched in Australia 12 years ago.

I’m a results-focused digital marketer, Facebook Advertising specialist and coach. My passion is helping service-based business owners get their message out into the world. And you might have noticed, I’m a big Disney fan.

I’ve looked behind the scenes of countless small business Facebook Ad setups and the heartbreaking, lacklustre results they’ve achieved.

And one thing I know for sure is that if you don’t go in with a plan— you might as well be throwing your money away.

Facebook Ads Profit Planner

That’s why I created the The Ads Profit Planner— to help course creators and service-based businesses stop wasting their time and money and start getting results.


Ready for it?

The Facebook Ads Profit Planners - Product Mock Up

The Ads Profit Planner

The straightforward, practical and incredibly useful planning tool to help get you sales, revenue and profit from your ads.

The Facebook Ads Profit Planners - Goals Planner Screen Shot

Goals Planner

Understanding what you want to get out of your paid ads is the first step to making smart and strategic investments.

The Ad Profit Planner will help you map out your base, mid and stretch goals for your ads activity so you can go into it knowing exactly what you hope to achieve.

The Facebook Ads Profit Planner - Budget Guide

Industry Averages & Budget Guide

Now that you know what you want to achieve, it’s time to take a look at what’s possible.

The Ad Profit Planner includes an industry averages guide with conversion rates and costs per lead for common marketing funnels and tactics including:

  • Lead magnets
  • Quizzes
  • Challenges
  • Webinars
  • Video series

It also includes a calculation with expected sales, revenue and ROI for your ad spend so you can get a quick snapshot of potential (and realistic!) returns for your budget.

The Facebook Ads Profit Planner - Funnel & Profit Calculators

Funnel & Profit Calculator

Choose the right marketing funnel for the results you want using the Ad Profit Planner funnel and profit calculators.

Using industry averages our plug and play calculators will turn your budget into projected average cost per lead, revenue and profits. So you can understand exactly what ROI you’ll achieve for your investment (and adjust your marketing strategy, budget or pricing if needed).

Inside the Ad Profit Planner, you’ll get 4 x detailed funnel and profit calculators, each one carefully created to match common marketing funnels and goals including:

  • List building funnel with PDF or quiz lead magnets
  • Simple sales funnel
  • Webinar sales funnel
  • Extended webinar sales funnel
Facebook Ads Planner - Results Tracker

Results Tracker

The final step in the process!

Track your metrics and see what’s working and what’s not so you can:

  • tweak your ads and funnel to get the best possible results
  • stop putting money behind ads that aren’t achieving a good return
  • replicate your successful results launch after launch after launch

The Ad Profit Planner includes all the key metrics to keep an eye on in one simple to read and compare location.

Natalie Alaimo Facebook Ads Manager


You’ll also get a video walkthrough from me, Natalie, with a detailed explanation of exactly how to make the most of your Ads Profit Planner.


A Bonus Paid Ads Audit Checklist

When it comes to Facebook and Instagram ads, you don’t know what you don’t know.

If your ads aren’t performing, this comprehensive checklist will guide you through all the things that could be going wrong AND includes fixes for common issues so you can get your ads up to speed and turning a profit.


Seven Day

100% Satisfaction Guarantee

The Ad Profit Planner is 100% Risk-Free

If you aren’t totally satisfied with this planner, just email anytime within 7 days and we will refund your fee.

facebook ads satisfaction guarantee symbol
Facebook Ads Profit Planner

Frequently Asked Questions

$47USD for all this seems pretty cheap, what’s the catch?

No catch, seriously! I use this same framework to help my 1:1 clients but I know that not every business is at a point where they can invest in this kind of help with their ads. I don’t want small biz owners wasting any more time or money on getting ads right, so I’m making this super strategic and essential starting point available at an affordable price for everyone.

Can I get a refund if the Ad Profit Planner doesn’t work for me?

If you’re not totally satisfied with the planner, email anytime within 7 days and we will refund your fee.

Is this planner for product businesses, too?

The Ad Profit Planner is best for service-based businesses as it has been specifically designed with courses, membership sites and digital products in mind.

I’m already running ads, is the Ads Profit Planner for me?

The Ad Profit Planner is perfect for optimising your current ads, especially if you created your current set up with a proper strategy or know what metrics you need to be looking at or areas you can tweak to improve your results.

What if I’m not running Facebook or Instagram Ads and I’m not even sure they’re right for me?

The Ads Profit Planner will help you decide whether now is the right time to invest in ads. And if it’s not the right time? You can use the planner as a guide to creating your marketing funnel, clarifying your strategy and getting some of the other key pieces you’ll need into place.

I have more questions!

Sure! Send them over to us at and we’ll get back to you ASAP.

Facebook Ads Profit Planner

Still wondering whether the Ad Profit Planner is the right move for you?

Here’s the truth, winging it with your ads is a recipe for stress, headaches, wasted time and wasted money.

And even if your ads do start to turn a profit, without a strong strategic foundation and a way to measure them, will you be able to pinpoint why? Will you be able to replicate your results for future launches and campaigns?

You could keep doing what you’re already doing.

OR you could skip all the trial and error, all the frustration, all the guesswork and get a solid, strategic start and a clear pathway for optimising your results for just $47USD.

Ready to give your paid ads a happily ever after?

Here’s that button again, just in case you need it.


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