Course creators, group program creators, coaches, and service providers
Discover and implement exactly what it takes to convert more ideal customers faster with Facebook™ and Instagram™ Ads and WITHOUT getting stuck in the tech or spending thousands of dollars every month on management fees
Just Ad Magic
If you have an offer people love and you’ve had raging success with organic marketing, you’ve probably reached a particular point in your business:
You know that if you could just get it in front of more people, the entire trajectory of your business growth would shift and the impact of your work would be felt further than ever.
That’s where Facebook™ and Instagram™ Ads come in…
Facebook™ and Instagram™ Ads are your powerful tool to get in front of and convert more of your ideal customers faster
But the reason you’re here reading this is because while you *know* they’re valuable, you haven’t fully realised that business-trajectory shift just yet.
Here’s why….
Whether you’re
- *already* running Facebook™ and Instagram™ Ads to your organically successful offer, but you’re frustrated with your ads’ hit-and-miss results, the time consuming process that comes with DIY and the steep learning curve that comes with complex tech set up and the forever changing landscape.
- *yet* to get your Facebook™ and Instagram™ Ads up and running even though you know they could add fuel to the fire of your next launch or evergreen offer… because you aren’t really sure where to start, agencies are expensive, you aren’t sure who you can trust and mistakes are costly.
- investing thousands per month in Facebook™ and Instagram™ Ads management but you know deep inside that if you could invest those *thousands* into ads you could fill the top of your funnel faster and convert more clients
Right now you find yourself stuck between a rock and a hard place
DO IT YOURSELF
On one hand, you could create, set up and manage the ads for your next launch or evergreen funnel yourself.
But plugging your existing content into a run-of-the-mill-ad-and-funnel formula sounds like an expensive and soulless way to learn what it takes to turn cold traffic into paying customers.
Plus you’ll have to tackle the process of learning the complex ads infrastructure and implementing the whole strategy without a tech freak out.
AGENCY OR AD MANAGER
On the other hand, you could hire an ads manager or agency to do it for you.
But an agency will eat up at least half – or MORE than half — of your ad spend budget.
But an ad manager while more affordable doesn’t offer the experience or insight into what is going to turn your funnel into a sales generating machine from COLD traffic.
With less money and experience going into your ads and funnel = you miss out on a big chunk of the potential results that come from a well-managed campaign.
Whatever option you choose, running ads are
TOO expensive to go it ALONE.
If you’re feeling a bit like Chandler when it comes to getting sustainable results with your investment in ads, I feel you…
Because long before I became a Facebook™ and Instagram™ Ads strategist and manager, and built experience managing millions of dollars of my clients’ ad spend, I knew the struggle of wanting to
- Be sure I was running ad campaigns that resulted in ACTUAL sales to ideal customers who otherwise didn’t know me off a bar of soap, and
- Feel confident that I was managing my ads in a way that MAXIMISED my ad spend budget at each stage of my launch or evergreen campaign
Here’s how I experienced those same desires you have, first hand…
Hey, I’m Natalie Alaimo
Mum, wife, Lego superfan, tap dancer, funnel strategist, and values-driven Ads Manager.
Over the past 12 years, I’ve helped thousands of clients in almost every industry you can name in the online world, discover what it takes to make Facebook™ and Instagram™ Ads work reliably for them and their magical offers (even with the constant changes in the world of ads).
I know what works.
But what really sets me apart is that I’ve also spent over $100,000 of my own money on Facebook™ and Instagram™ Ads for a marketing business of mine that sold online courses. Learning to make $30k revenue on a $4k monthly ad spend (for a $97 course) didn’t happen overnight. But it gave me the familiarity with the very real stomach-jolt feeling of, ‘Oh shit. This is a lot of money to drop on ads each month.’
That’s why I know it matters that your marketing budget (and efforts) result in actual sales, revenue and profit.
I leverage this experience to work ‘behind the scenes’ in over 27 live launches and 10 evergreen funnels while managing over $3.5 million in ad spend in just 2021 and 2022.
I know there is only one me and that’s why I wanted to make it easier for course creators and coaches like you to get set up with ads that convert AND feel confident managing those ads at each stage of your launch or evergreen campaign.
No more spending your time and hard-earned small business dollars on trial and error.
No more headaches and hassles that come with navigating new tech.
No more compromising your values, your free time or your life.
Just Ad Magic.
Introducing
Just Ad Magic
The only Done-With-You Experience where you’ll get RIGHT Ad Strategy for you and your business so that you’ll convert someone who’s totally new to your world into an actual PAYING client faster.
Just Ad Magic isn’t another cookie cutter, one-size- fits- all plug and play ad strategy that leaves you feeling like your non converting ads are cold, soulless and sound nothing like you
Just Ad Magic isn’t another static Facebook™ and Instagram™ Ads course that leaves you burning thousands of dollars as you trial-and- error your way down the path to ads that convert…
It’s a 12-month hybrid experience that pairs bespoke expert support and small-group group coaching that takes your ads and funnels from conception to conversion.
You know that Ads are too expensive to Do-It-Yourself.
And, that Ads are TOO expensive to outsource via Done-For-You
That’s why I’ve created Just Ad Magic, where we do it together.
You bring the magic and I’ll bring my expert, strategic, hands-on help with your ads
- No more wondering why your funnel isn’t converting and what you *should* test next
- No wasting ad spend on endless trial-and-error campaigns that don’t actually convert people who are new to your world
- No worry that your pixel and tracking isn’t set up to give you meaningful and actionable data
- No more spending your precious time Googling tutorials & fiddling with your teach
- And no ongoing funnel strategy or ad manager fees
Just Ad Magic is a place where you’ll learn – and we’ll implement – how to use Facebook™ and Instagram™ Ads to find your ideal clients who’ve never heard of you before and meet them each step of the way so they become your next paying customer.
Or in marketing speak: you’ll learn how to convert ‘cold traffic’ using ads and strategy in a way that feels good to you, reflects your values, and conveys the unique magic of your offer.
I’ll take you through my unique 6-Step Just Ad Magic Framework which will see you audit and optimize your funnel for cold traffic, map out and create your ad campaigns, fill your program and courses and scale to create consistent sales from paid ads.
My team and I take care of all the *heavy* tech setup within Facebook™ (YES — the all-important facebook pixel, server-side tracking, domains etc. taken care of for you)
And then in group coaching calls you and your team will learn;
- To audit and optimise your funnel for COLD traffic to maximise your ad spend (including messaging and copy on your pages, emails and overall content)
- How to monitor, tweak and manage the ads for each stage of your camapign
- How and why to use certain audiences and campaigns for each phase of your customer journey
- To read and action the data from both Facebook™ Ads Manager and other key sources to make refinements to your funnel to drive additional sales
WHILE receiving real-time support and feedback from me — a funnel & ad strategist who also has the real-world experience of spending over $110k in ad spend for her own courses and managed over $4 million in profitable ad spend in the last 18 months alone.
“I ended up welcoming 110 people into my high-ticket program!”
And with Nat’s help, the Facebook™ and Instagram™ Ads created 1742 new subscribers in my community, 62 sales and $93k revenue.
Tracey Spencer
Lightworkers Academy
The Just Ad Magic Framework uncovers YOUR one-of-a-kind funnel + ad strategy so you can take someone who’s totally new to your world, and convert them into your next raving customer.
Creating a profitable funnel and ad strategy that you can confidently scale doesn’t happen overnight so we’ll be working together for the next 12 months.
During our time together I’ll take you through the 6-Step Just Ad Magic Framework.
STEP #1
Audit Your Funnel
Valued at $1997
The JAM Framework starts with a 360 degree funnel and business audit. Just like Moana used the knowledge from the past to save her future, you’ll review and reflect on your business, lifestyle, funnels, ads and income.
Imagine knowing exactly what’s working and what isn’t working in your business so you know where to put your focus to scale higher.
It’s a deep dive into offers, audiences and funnels. You’ll determine exactly what is making you money, bringing you joy and support your lifestyle.
I’ll show you how to use the data from your previous launchs, promotions and overall business to increase your income, return on ad spend and amplify your impact.
This training will be run live in March 2023.
OStep #2
Optimise Your Funnel For Cold Traffic
Most ad strategies fail due to the wrong funnel.
Putting cold traffic into your existing organic funnel doesn’t work. Often these funnels don’t have enough (if any) nurture, relationship building or key connection points to allow your audience to make a purchase decision.
In this step we’ll examine your funnel along side your customer journey and identify what needs to be added and/or taken away to generate sales faster.
You’ll also get your funnel ready to start your list building ads with an inbuilt tracking metric to know early on if the new leads are of the quality you need to make sales.
Learn to create, review and tweak your landing pages, email sequences, sales pages and so much more.
This training will be run live in April 2023.
Step #3
Grow & Engage Your Community (launch list building and nurture ads)
The true test of your funnel happens when we start running your ads.
My team will jump into your Facebook Business Manager and take care of all the technical behind the scenes – think pixels, tracking, domain verification and AEM. Your account will be ready to run ads correctly.
You’ll also learn the A to Z of ad creation – from audience selection, campaign set up, copy, images and so much more. With handy checklists, ongoing support and my team taking care of the heavy lifting your list building and nurture ads will be up and running in no time.
This training will be run live in May 2023
Step #4
Fill Up Your Program
Let’s fill up your programs and show you the money!
With a focus on gaining sales we’ll work on all the sales elements of your funnel and ads.
From your purchase trigger event to all the ads in your sale phase – think filling up your webinar, open cart, nurture and retargeting.
We’ll focus on the messaging, copy and conversion events – everything that will get more sales quicker.
This training will be run live in June 2023.
Step #5
Magic In The Metrics
If you knew that by investing $10,000 in ads you would return $20k, $50k or $100k – how much money would you invest?
This is the power of knowing the metrics in all areas of your funnel and how to make continuous improvements and watch your sales soar.
Together we’ll create a custom dashboard for your business and then show you where to get the data from but most importantly you’ll know how to read the data so you can confidently make changes to your funnel.
Magic in the metrics makes knowing your numbers FUN and PROFITABLE!
This training will be run live in July 2023.
Step #6
Switch to Evergreen
Leverage paid ads to make sales every day!
Selling and making a bigger impact doesn’t have to be exclusively for launching. You can make a switch to evergreen always on income.
It could be a tweak of your existing funnel, a new on demand training or a lower priced product.
The goal here is to build momentum by continuing your list building efforts and keep the sales coming in.
This training will be run live in August 2023.
Here’s everything that’s included to have your ad spend maximised, your funnel optimized and the sales rolling in.
6 Live Training Modules
Learn the 6 Step Just Ad Magic Framework where you’ll create a profitable funnel using paid ads.
These are calls are run monthly and are for you and your relevant team members.
Fortnightly Coaching Calls
Use this time to receive real-time feedback and troubleshooting on the your ads, funnels and so much more.
This call is suitable for you and your relevant team members.
This is also the perfect place to receive the mindset support & coaching to tackle the fears that show up when you’re investing hundreds or thousands of dollars in ads each month.
Private Slack Group
Got a question about one of your campaigns, or looking for feedback on your copy/creative between calls? Share it in our private Slack group.
Ads Manager Set Up
My team will ensure that your Facebook™ Ads Business Manager is set up correct to enable you to get the best results. From pixels, domain verification, and CAPI, we’ll take care of all the tech – saving you the headaches.
Campaign Set Up
My team and I will create up to 4 high-converting campaigns with multiple ad sets and ads in each. Each campaign type will be carefully chosen to reach your goals.
Checklists and Templates
Get step-by-step instructions to easily use your existing brand, imagery, voice, and funnel copy to create things like ad copy and images to run across your campaigns.
Bonuses
And because I genuinely want Just Ad Magic to give you everything you need to feel confident maximising your ad spend and managing your ads to actually convert new people into new customers, you also get access to these three bonuses
12 months access to ADvisory
Valued at $397
ADvisory is your go-to comprehensive, self-paced Facebook™ and Instagram™ Ads course.
It’s the in-depth resource that walks you through on the proven, easy-to-follow, repeatable strategies for any budget.
Just Ad Magic is designed so you can simply show up to our bi-weekly calls and get what you need… but if you *want* to go deeper with a particular strategy or skill, I’ll be able to point you to the exact place in ADvisory that will quench your thirst.
Your 12 month access to ADvisory includes workbooks for 6 proven Ad strategies, customisable canva templates and ad copy templates so you can quickly and easily create compelling copy that converts even if you feel writing is your weakest link!
2 x Sets of Ad Creative Done For You
Valued at $497
If creating ad copy and images doesn’t excite then as a bonus my team will create 2 x sets of custom ad copy and images for your campaigns using your existing brand, imagery, voice, and copy to make sure everything is aligned and looking good. Then we’ll send everything to you for final sign off before moving into campaign set-up.
Lifetime access to the Ad Profit Planner
Valued at $47
The Ad Profit Planner is my straightforward, practical and incredibly useful planning tool to help get you sales, revenue and profit from your ads.
As well as providing you with an industry averages + budget guide so you can get a quick snapshot of potential (and realistic!) returns for your budget, the Ad Profit Planner makes it simple to plan your ad spend, and calculate the actual profit from your results.
Lifetime access to the Client Attraction Code
Valued at $37
The Client Attraction Code is the powerful course that helps you build authority, nurture your audience and attract dream clients for the teeny tiny ad budget of just $10 a day.
Instead of spending hours perfecting a single social media post only to get a couple of likes and comments, you’ll learn how to easily create and publish 60 days of posts that your audience just can’t get enough of while using a small budget to reach the right people and make a genuine connection.
Apply for Just Ad Magic today!
Optimize your funnel, maximise your ad spend, and run your strategically created ad campaigns with confidence using the unique 6-Step Just Ad Magic Framework.
With a total value of over $17,142, you can join today for less than the monthly cost of an ad manager.
- Get a 360° Funnel & Ad Account Audit ($1,997 value) to identify areas of improvement
- Optimize Your Funnel for Cold Traffic ($997 value) and see results in no time
- Unleash Your Ad Potential with Strategy Sessions ($997 value) and boost your ROI
- Grow & Engage Your Community with Targeted Ads ($1,497 value) and build a loyal following who are ready to buy
- Fill Your Program with a 100% focus on gaining more sales ($997 value) and watch your revenue soar
- Unlock The Magic in the Metric ($997 value) and make data-driven decisions with your own bespoke dashboard to scale your revenue.
- Go Evergreen with Effortless List Building ($997 value) and enjoy consistent income
- Get Technical Facebook Business Manager Setup ($997 value) without the headaches
- 4 Custom Ad Campaigns Set Up for You ($1,497 value) to jumpstart your success
- Get Expert Feedback with Funnel, Copy & Messaging Reviews ($997 value)
- Maximize Your Potential with Fortnightly Coaching Calls ($2,997 value) for you and YOUR TEAM
- Stay Connected with Our Private Slack Channel ($997 value) for ongoing support
- Bonus #1 - AdVisory Access for 12 Months ($397 value)
- Bonus #2 - Custom Ad Creative Done for You ($497 value)
- Bonus #3 - Lifetime Access to The Ad Profit Planner ($47 value)
- Bonus #4 - Lifetime Access to the Client Attraction Code ($37 value)
Total Value - $17142
ONE-TIME PAYMENT
$7000 USD
SAVE $2000
MONTHLY PAYMENTS
12 x $750 USD
*GST included for Australian Residents
I know there’s no shortage of options out there when it comes to using ads to get your magical course or group program into the lives of your ideal customers —
So if you’re wondering how Just Ad Magic compares to the other paths you could take, here’s a handy table to help.
Without
Just Ad Magic
With
Just Ad Magic
Spend ~$3000+ per month to work with an ad manager or agency to test new audiences, tweak your ads and decide how to allocate your ad spend
Teaches you the skills and systems so you can manage your ads at each stage of your launch or evergreen campaign with confidence. Leaves you with thousands more dollars left in your marketing budget for you to invest into ads each month instead of management.
Pay someone $2200+ to just do the tech setup OR pay someone $2497 to just do the ads/funnel strategy
Creates YOUR bespoke ad strategy for your business AND takes care of every piece of the tech setup for you.
Work through static course content (who has hours and hours of time for this?)
Gives you what you need via live support each step of the way, so all you need to do is follow your step-by-step plan from our private strategy call, and show up to group coaching calls every second week.
Plus, Just Ad Magic provides you with a bonus 12 month’s access to my comprehensive Facebook™ and Instagram™ Ads course — perfect if you’d like to dive deeper on anything I teach in our group calls.
Trial and error your way through with no support until you stumble across a way to convert cold audiences into paying customers (how much ad spend will this cost?
Provides you with real-time feedback as you learn to manage your own ads so you know how to allocate your marketing budget across your different campaigns, and how to tweak your ads for optimum results. You’ll finish our 12-week intensive with a deep understanding of what it takes to convert someone who’s totally new to your world to your newest raving customer.
I know there’s no shortage of options out there when it comes to using ads to get your magical course or group program into the lives of your ideal customers —
So if you’re wondering how Just Ad Magic compares to the other paths you could take, here’s a handy table to help.
Without Just Ad Magic
Spend ~$3000+ per month to work with an ad manager or agency to test new audiences, tweak your ads and decide how to allocate your ad spend
With Just Ad Magic
Teaches you the skills and systems so you can manage your ads at each stage of your launch or evergreen campaign with confidence. Leaves you with thousands more dollars left in your marketing budget for you to invest into ads each month instead of management.
Without Just Ad Magic
Pay someone $2200+ to just do the tech setup OR pay someone $2497 to just do the ads/funnel strategy
With Just Ad Magic
Creates YOUR bespoke ad strategy for your business AND takes care of every piece of the tech setup for you.
Without Just Ad Magic
Work through static course content (who has hours and hours of time for this?)
With Just Ad Magic
Gives you what you need via live support each step of the way, so all you need to do is follow your step-by-step plan from our private strategy call, and show up to group coaching calls every second week.
Plus, Just Ad Magic provides you with a bonus 12 month’s access to my comprehensive Facebook™ and Instagram™ Ads course — perfect if you’d like to dive deeper on anything I teach in our group calls.
Without Just Ad Magic
Trial and error your way through with no support until you stumble across a way to convert cold audiences into paying customers (how much ad spend will this cost?
With Just Ad Magic
Provides you with real-time feedback as you learn to manage your own ads so you know how to allocate your marketing budget across your different campaigns, and how to tweak your ads for optimum results. You’ll finish our 12-week intensive with a deep understanding of what it takes to convert someone who’s totally new to your world to your newest raving customer.
Still wondering if Just Ad Magic is
the next right move for your business?
Now might *not* be the time to go all in if one of these apply to you
You’re launching your group program/online course/membership for the first time — ads work the most magic when they’re amplifying an offer that already has a track record of selling
You want to invest MORE than $20,000/month in ad spend — that’s when you’ll want more complexity than the four campaigns included in Just Ad Magic (get in touch about working 1:1 with me instead)
You’re sort of hoping ads will be the silver bullet that solves all your business problems overnight
You’re not willing to set aside this time to learn and implement
On the other hand, Just Ad Magic is
the most powerful next step you can take for your business if:
You *already* have a scalable offer that sells i.e you have a group coaching program, an online course or a membership that sells when you promote it to your online community
You’re able to budget at least $1500/month in ad spend.
You sell your program/course through launches, or evergreen
You don’t want to pay thousands of dollars each month for an ad manager, but you want the confidence to know that the money you DO spend on ads is actually going to pay off
Join Just Ad Magic today!
Optimise your funnel, maximise your ad spend, and run your strategically created ad campaigns with confidence using my unique Just Ad Magic 6 Step Framework. The total value is $17142, but you can join for less than you would spend on a monthly ad manager retainer.
Secure one of the 10 spots inside
Total Value – $17142
ONE-TIME PAYMENT
$7000 USD
SAVE $2000
MONTHLY PAYMENTS
12 x $750 USD
“The very first list building campaign Natalie ran for me had well over 2,300 new subscribers come through.”
On top of that, I generated an additional $7k from funnel sales after the campaign costs— she is simply amazing!”
Melanie Miller
The Profit Lovers
Frequently Asked Questions
How much time should I set aside for Just Ad Magic?
The time commitment will vary over our 12 months together – and you can go as fast or as slow as you like.
You or your team should expect to set aside more time in our first few months together than in our last two months — this is when you’ll be pulling together your different funnel assets. Things like emails, landing pages, ad copy and creative, etc. You’ll also receive checklists and templates to make this nice and easy to do!
Aside from the time required to get your funnel puzzle pieces in order, expect to set aside 60 minutes every two weeks for our group calls, and 15 minutes a day once your ads are up and running.
When are the group coaching calls?
The group calls are held fortnightly on a Friday AM Australian time which is Thursday PM US time.
Plus you’ll have access to the Slack channel from when you start, so I’ll be there to answer any questions.
How much budget do I need per month once I start running ads?
The honest answer is — it depends. But as a general recommendation, budget at least $1000 – $1500 per month for ads spend.
As the sales start, you can then scale up your ad spend to match.
My next launch is happening in _____. Is this for me?
Just Ad Magic isn’t specifically designed to get you through your next launch. It’s designed to help you build a profitable and automated funnel via paid ads for EVER.
For any successful launch, I recommend starting your ads at least 2 – 3 months before to focus on high-quality community growth – longer if your funnel needs work.
What if I’ve never run ads before?
Amazing. You’ll get the expert strategy and tech set up and I’ll teach you and your team how to monitor, manage and tweak long term. As long as your offer is solid, ads can be the next right step for you.
What if I’ve been running ads for a while?
Something tells me if you are reading this and have been running ads for a while, they probably aren’t working how you want them to. Either your ad costs are too high, or your funnel could do with some tweaking – either way Just Ad Magic will uncover the gaps and help you convert more clients faster.
Can I hire you to take care of the management for me?
It’s certainly possible. My availability changes regularly, however, complete the application form and we can chat. Just Ad Magic is the most cost-effective way to work with me at the moment. If your ad spend is under $30k per month I would recommend that Just Ad Magic is the best way for you to achieve your goals
I’ve been thinking about setting up ads for a while. How do I know if now’s the right time?
If you have an organically successful offer and budget available to invest in ads, then to amplify your reach and impact, ads are the next best steps.
I’ve got another questions not listed here.
Amazing, I’d love to answer it. Either email support@natliealaimo.com or DM on Instagram
Questions answered and ready to just ad magic?
Apply for Just Ad Magic today!
Optimize your funnel, maximise your ad spend, and run your strategically created ad campaigns with confidence using the unique 6-Step Just Ad Magic Framework.
With a total value of over $17,142, you can join today for less than the monthly cost of an ad manager.
- Get a 360° Funnel & Ad Account Audit ($1,997 value) to identify areas of improvement
- Optimize Your Funnel for Cold Traffic ($997 value) and see results in no time
- Unleash Your Ad Potential with Strategy Sessions ($997 value) and boost your ROI
- Grow & Engage Your Community with Targeted Ads ($1,497 value) and build a loyal following who are ready to buy
- Fill Your Program with a 100% focus on gaining more sales ($997 value) and watch your revenue soar
- Unlock The Magic in the Metric ($997 value) and make data-driven decisions with your own bespoke dashboard to scale your revenue.
- Go Evergreen with Effortless List Building ($997 value) and enjoy consistent income
- Get Technical Facebook Business Manager Setup ($997 value) without the headaches
- 4 Custom Ad Campaigns Set Up for You ($1,497 value) to jumpstart your success
- Get Expert Feedback with Funnel, Copy & Messaging Reviews ($997 value)
- Maximize Your Potential with Fortnightly Coaching Calls ($2,997 value) for you and YOUR TEAM
- Stay Connected with Our Private Slack Channel ($997 value) for ongoing support
- Bonus #1 - AdVisory Access for 12 Months ($397 value)
- Bonus #2 - Custom Ad Creative Done for You ($497 value)
- Bonus #3 - Lifetime Access to The Ad Profit Planner ($47 value)
- Bonus #4 - Lifetime Access to the Client Attraction Code ($37 value)
Total Value - $17142
ONE-TIME PAYMENT
$7000 USD
SAVE $2000
MONTHLY PAYMENTS